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Custom-built · no templates · every button works

Don't take my wordfor it. Try it.

This is a living gallery of sites and apps I design and build from scratch, no templates, no page builders. They're concept pieces, but every button, form, and flow actually works, so open one on your phone, poke around, and judge for yourself.

Next.js& React
Supabase& Postgres
Mobilefirst, always
Artificial IntelligenceClaude · OpenAI · Gemini +
Designend to end, one person
Copythe words, included
Enter the gallery
01

Sites, built to be felt.

Exhibit one — websites
02

Small apps, big utility.

Exhibit two — apps
03

Words that sell.

Exhibit three — copywriting
n° 012
Blog post · Ember & Floe Cold Plunge Honestly blog post

Your First 90 Seconds

A brand blog post that walks you into the cold water second by second, funny, sensory, and quietly selling the plunge the whole way down.

Read it
n° 013
Sales page · Little Comet The Regulars Club sales page

The Regulars Club

Long-form sales copy for a $9 café membership: the hook, the offer stack, the price anchor, the objections, and a close you can feel working on you.

Be sold
n° 014
Ghostwritten · Wren & Fig Ten Tables ghostwritten essay

Ten Tables

A founder essay ghostwritten as a fictional chef, his voice, his grief, his fig tree. Writing convincingly as someone else is the entire job.

Read it
n° 015
Technical · Field notes Production checklist technical guide

The Production Checklist

Real technical writing from real deploys: env vars, migrations, webhooks, and a smoke test you can tap through. Clear for founders, correct for devs.

Ship with it
n° 017
Voice guide · Iron Orchid Iron Orchid house voice guide

The House Voice

A brand voice guide for the tattoo studio: four traits with do-and-don't pairs, a lexicon, and three before-and-after rewrites that show the voice working.

Study it
n° 018
Outreach · Ridgeline Ridgeline cold outreach sequence

The Four-Touch Sequence

Four cold-email touches, a 20-second voicemail script, and a why-this-works note under every single one. No "just following up." Ever.

Read the sequence
n° 019
Research essay · By Shaina Click It and You'll Believe It essay

Click It and You'll Believe It

A research essay on why demos beat portfolios, processing fluency, the IKEA effect, and the puppy nobody returns. Written from inside the experiment.

Read it

See something you'd want with your name on it?

Everything here was designed and built by one person, me. Your project gets the same hands.

Let’s work together →